Management Team

Optimum Contact's success is founded on its people.

We have a talented, committed team who excel in their roles

The team blends a powerful heritage of technology development and marketing expertise to create highly effective automation of manual processes, significant performance improvement, relevant data and real change for customers. The team skills encompass deep knowledge of customer processes, software development, hardware enhancement, project management, implementation, customer support and much more. With nearly 20 years of experience in developing customer focused technology, Optimum Contact’s current product suite is a leading solution with over 70 Industry Leading partners putting their trust in our solutions and people.


Chris Williams - CEO

Chris is responsible for business strategy, operations, key client and partner relationships and company performance. Prior to joining the management team in 2011 Chris’ career spanned 30 years in the technology and services industry and his Director roles included the development build and sale of TIS software and support, and corporate strategy and business development at Misys plc. Chris was also Technology Corporate Finance partner at both Deloitte and Cobalt, assisting with the development of over 100 fast growing technology companies.

Gary Smith - IT Director

Gary has overall responsibility for Optimum Contact’s technology architecture and design, product development and information governance. Gary started his career at United Utilities in 1994 before moving to London Bridge and then N4 Solutions where he lead key parts of the product development and client implementations. In 2003 he joined Ian Lyons in the founding team that emerged as Optimum in 2006 and he has lead as CTO since its inception.

Alistair Rowley - Sales Director

Alistair is responsible for new business development including new customer propositions and related products. Alistair has a long career in the technology industry ranging from large corporates such as NCR and AT&T to smaller fast growing businesses including Optimum from its first sales in 2006. Alistair brings experience of larger IT projects, software, product and sector focused services.